Same platform copy throughout. The pick sets the design system for the whole site. Open each one, then tell Dan which direction wins and what you would change.
Built from the audience read: peers trust receipts. The live atlas leads, and the turf-map offer sits right under it.
Round 1 read too commercial. These three drop the sales anatomy: no stat counters, no feature cards, no repeated buttons.
An open letter from Dan. Warm paper, serif type, a signature. Reads like a person, not a product.
Concept 5An analyst’s journal. Editorial serif with mono captions, numbered notes, maps as figures.
Concept 6Print-shop movement poster. Big civic wood-type, flat inks, platform as planks.
The first pass. Kept here for comparison.
These are homepage mockups, not the live site. Buttons and nav links are placeholders.